How To Sell Ice to an Eskimo

There is a secret to all sales.  For those that know the secret, sales is easy, and these special sales people who know the secret become legends in their organizations and among their peers.  The secret is one that follows so close to normal behavior that it is often missed by sales guru’s and almost never mentioned in sales seminars.  The secret is so simple it is often overlooked.

Eddie Murphy, in speaking on, Inside The Actor’s Studio, about the power of making people laugh and how that power is often overlooked in daily life because everyone has a friend, or an aquaintance at work, who can make them laugh.  So the power is comedy is held in less esteem, then perhaps drama, because laughter seems so common to us, and so much a part of our normal day.

The same is true of the secret of sales.  The secret of sales is so simple anyone can do it, and yet so hard to do well that very few really get it right.  Those that do get the secret of sales right become the greatest salesmen in the world.  Salespeople like Donald Trump know the secret of sales.   Salespeople like Oprah Winfrey know the secret of sales.  The Secret of Sales has made them rich and famous.  The Secret of Sales has made them our sales heros, and many, many others like them who are rich and famous beyond their wildest dreams. The Secret of Sales is real.

The Secret of Sales will allow you to sell ice to an Eskimo.   Don’t forget to ask Dr. Billy the Secret of Sales?